EJAG Cook-Tech: A Sister Concern of Esho Jati Gorhi (EJAG) EJAG Cook-Tech is a dedicated social enterprise and a sister concern of Esho Jati Gorhi (EJAG). EJAG Cook-Tech was established to address the growing need for clean and affordable cooking solutions, EJAG Cook-Tech promotes and distributes energy-efficient clean cooking appliances, particularly among vulnerable women and marginalized communities in Faridpur. Rooted in EJAG’s mission of empowering grassroots communities, EJAG Cook-Tech serves as an innovative platform that combines sustainable business practices with social impact. Together, both entities work hand in hand to foster inclusive economic opportunities, improve public health, and reduce carbon emissions through clean energy adoption.

Empowering Communities through Clean Cooking Solutions

EJAG Cook-Tech is a purpose-driven social enterprise based in Faridpur, Bangladesh, committed to selling and promoting Clean Cooking appliances as a sustainable alternative to traditional cooking practices. Our mission is to drive a community-wide shift towards cleaner, safer, and smoke-free cooking, while empowering vulnerable women and communities to become agents of change in the energy transition.

To create a healthier, more inclusive, and environmentally resilient society by:

• Reducing household-level carbon emissions through adoption of electric cooking (Clean Cooking) appliances.
• Enhancing the well-being of women and families by eliminating smoke pollution from traditional cooking methods.
• Empowering women economically and socially by engaging them as Clean Cooking ambassadors and entrepreneurs.

• 💡 Raise awareness and increase community acceptance of Clean Cooking solutions through door-to-door campaigns, surveys, rallies, and community theater.
• 👩‍👩‍👧‍👧 Empower 24 women as Clean Cooking Ambassadors to lead campaigns, promote behavioral change, and access income-generating opportunities.
• 📢 Conduct impactful promotional campaigns via local media, traditional outreach, and digital platforms.
• 🛒 Strengthen market access through collaboration with local Clean Cooking retailers and brand outlets.
• 📊 Assess and track cooking behavior changes in 1,000 households, with follow-up studies on 100 households post-intervention.

At EJAG Cook-Tech, we both promote and sell Clean Cooking appliances.

Our team works closely with households to demonstrate the cost-saving, health, and environmental benefits of switching to electric cooking. We make these appliances accessible, affordable, and community-supported.

We raise awareness about the benefits of Clean Cooking appliances through:

• Door-to-door campaigns
• Street rallies
• Theater performances
• Local and traditional media campaigns

These efforts target low-income and underserved populations in Faridpur Sadar, Modhukhali, Bhanga, and Sadarpur Upazilas.

We train and deploy 24 local women as Clean Cooking Ambassadors, who:

• Lead community engagement efforts
• Promote behavior change around cooking practices
• Establish links with retailers and suppliers
• Earn income by promoting and selling Clean Cooking appliances

These ambassadors are not only change-makers but also role models, challenging gender stereotypes and becoming future leaders in their communities.

• Evidence-based strategies: We conduct baseline and endline surveys to measure impact.
• Gender-focused campaigns: Our model challenges traditional gender norms and promotes equity.
• Community engagement: We rely on local knowledge and leadership for lasting change.
• Environmental sustainability: We help households reduce carbon emissions and improve air quality.

• Healthier Homes: Clean Cooking reduces exposure to indoor air pollution from traditional stoves and biomass fuels.
• Climate Resilience: Our model supports Bangladesh’s climate goals by reducing carbon emissions.
• Economic Opportunities: Women ambassadors generate income and build market linkages for long-term sustainability.

We work collaboratively with:

• Local Clean Cooking product retailers and distributors
• Community leaders and government representatives
• Media outlets and content creators
• Donors and social investors aligned with our mission

• Reached over 18,000 individuals through community outreach
• Engaged 1,000+ households in behavior change campaigns
• Built capacity of 24 women ambassadors to become eco-entrepreneurs
• Strengthened climate resilience in rural and marginalized communities

EJAG Cook-Tech envisions a future where:

• Clean cooking is accessible to all
• Women lead the clean energy transition
• Communities are healthier and more climate-resilient

We are scaling our model to new regions, exploring new product lines, and welcoming partnerships to accelerate impact.