• Implemented by: Esho Jati Gorhi (EJAG)Main Donor: RVO (Netherlands Enterprise Agency)

  Fund Supported by: Practical Action

   

  Esho Jati Gorhi (EJAG) has been implementing the RVO SEE-Clean Cooking Project since March, 2025. As part of this initiative, Practical Action provides financial support through the Innovation Grant Fund (IGF) to foster scalable, forward-thinking solutions. We gratefully acknowledge the financial support received for this project. EJAG will be awarded a grant of BDT 34,29,495 (approximately £25,300) to implement project activities aimed at promoting electric cooking solutions and strengthening the clean cooking ecosystem in Faridpur district. EJAG has entered into a formal grant agreement with Practical Action to implement a milestone-based project under the IGF framework. EJAG is working to accelerate the adoption of clean, electric cooking appliances, particularly among underserved communities in Faridpur District. The project emphasizes community engagement, awareness building, market development, and behavioral change by focusing especially on empowering women as key agents of transformation.

• 📍 Project CoverageThe project aims to engage specific target groups across four (04) Upazilas in Faridpur District: Faridpur Sadar, Modhukhali, Bhanga, and Sadarpur—to enhance climate change resilience and reduce carbon emissions by promoting E-cooking appliances at the household level.

  By focusing on women-headed households, ethnic minorities, and Dalit communities, the project seeks to address their unique needs and challenges, foster inclusive development, and strengthen social cohesion. Targeted interventions will empower these groups, improve access to opportunities, and build their resilience to climate change. To achieve these goals, we will organize various awareness programs to educate and motivate the target communities on the benefits and practicality of adopting E-cooking appliances.

   

🎯 Project Objectives

1. Enhance knowledge and acceptance of E-Cooking solutions among different community members through different survey methods.
2. Empower 24 women as E-Cooking ambassadors to lead behavior change initiatives and explore income-generating opportunities.
3. Conduct impactful offline & local media campaigns to promote cleaner & safer cooking solutions.
4. Increase accessibility and community engagement through collaboration with local e-cooking businessmen/retailers

🔧 Major Activities

1. Staff Onboarding

• EJAG will onboard one (01) Project Manager and two (02) Coordination Officers to oversee activities across four (04) Upazilas.
• Recruit 24 E-Cooking Ambassadors who will actively facilitate various campaign activities at the grassroots level, ensuring community engagement and participation.

1. Program Planning and Staff Orientation Meeting

• Conduct a comprehensive program planning meeting at the EJAG office to finalize project objectives, timelines, and resource allocation.
• Facilitate an orientation session for all staff to ensure alignment on project goals, deliverables, and execution strategies.

1. Questionnaire & Promotional Material Development

• Develop 02 sets of questionnaires: one for an initial rapid survey and another for follow-up assessments, utilizing a random sampling method for household selection.
• Collect data through KOBO tools to ensure efficiency and accuracy in capturing cooking behavior insights.
• Design and produce promotional materials, including 2,000 leaflets, 40 X-banners, 30 banners, 100 T-shirts, 100 caps, & 01 animation to support outreach campaigns effectively.

1. Community Surveys and Behavior Assessment

• Conduct a rapid survey targeting 1,000 households (250 households per Upazila) to assess cooking behavior, preferences, and challenges.
• Engage approximately 4,000 individuals (directly & indirectly) during surveys and interactions to gain diverse perspectives and insights.

1. Door-to-Door Campaigns, Miking, and Rallies

• Organize door-to-door campaigns to 1,000 surveyed households using the developed promotional materials.
• Execute 04 miking campaigns using trucks/vans/ autos across all four (04) Upazilas, reaching totally approximately 6,000 individuals.
• Host 04 rallies involving total around 1,000 participants, including e-cooking ambassadors, local stakeholders, and community members, to promote electric cooking solutions.

1. Stakeholder Coordination and Demonstrations

• Conduct 04 coordination meetings with local brand shops and retailers to foster collaboration and ensure their support for e-cooking campaigns.
• Facilitate 04 live demonstrations & promotion of electric cooking appliances at local fairs, reaching an estimated 10,000 attendees and showcasing the benefits of e-cooking solutions.

1. Cooking Competitions and Community Awareness Campaigns

• Organize 04 cooking competitions, one in each Upazila, engaging a total of around 1,000 participants. These events will highlight the advantages of electric cooking, such as reduced cost, time efficiency, and hassle-free operation.
• Host 04 community awareness meetings, collectively reaching around 400 individuals, to enhance knowledge of cooking options and inform decision-making.
• Execute 04 gender-inclusive awareness campaigns through improvisational theater in all 04 Upazilas, reaching approximately 2,000 people, including men, women, and adolescents, to promote inclusivity and behavioral change.

1. Local Media Campaigns

• Broadcast promotional content on local cable TV networks, reaching an estimated 12,000 households under 04 Upazila’s. A short promotional message/animation will highlight the benefits of electric cooking appliances, encouraging adoption.

1. Reassessment

• Reassess 100 households (10% of the initial sample) at the end of the campaign to evaluate behavior changes and measure the initiative’s effectiveness in promoting e-cooking solutions.

📈 Expected Impact

• Reduction in traditional biomass usage (wood, cow dung, charcoal).
• Improved health outcomes for women and children due to reduced indoor smoke exposure.
• Enhanced climate resilience and reduced carbon emissions.
• Strengthened local capacity to sustain clean energy interventions beyond the project lifecycle.

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